Wall Street Journal are reporting that Nintendo have been using “an unusual and costly logistics measure responding to unexpectedly high demand.”
TOKYO— Nintendo Co. NTDOY 5.62% said it used aircraft to ship its new Switch videogame machine in its first month on the market, an unusual and costly logistics measure responding to unexpectedly high demand.
Earlier, Nintendo said it shipped 2.74 million units of the Switch in the month after it went on sale March 3, up from an initial plan of two million.
“We carried some of the Switches by plane in March to serve our customers more promptly,” a company spokesman said. He said Nintendo switched back in April to less-expensive sea freight to replenish store shelves.
Hopefully this should put to rest the theory that Nintendo are withholding stock to “create an artificial demand” for the system.